Google Page Rank and Alexa Page Rank are two similar but different things, both are the most common measuring tools used by webmasters. Here are the differences:
- Google Page Rank is a measuring tool based on the quality of your site traffic, while Alexa Page Rank is a measuring tool based on your site traffic.
- Google Page Rank is published only 3-4 times a year, while Alexa is published weekly.
- Google Page Rank is rarely updated, unlike Alexa which is updated frequently. So that's why Google Rank seems to be stagnant.
- Google Page Rank does not require installing a toolbar in the browser or installing a tracking script in the <head>...</head> tag, while Alexa does.
- Google Page Rank mechanism is not misleading, while Alexa Rank can be fictitious, such as my friend's experience of streamlining his root domain simply by using a robot.
- Google Page Rank is displayed as a measure of credibility or authority, while Alexa Rank is a traffic ranking.
- Google Page Rank is calculated from 1-10, the higher the better. While Alexa Rank is calculated from millions-1, so the lower the better.
Google Page Rank is simply a popularity measurement tool, designed to rank and place websites in Google's search index, Google Page Rank takes into account the relevance of your linked web pages to other websites.
Conclusion
- Google Page Rank is an Authority (credibility) or Popularity parameter based on the quality of backlinks.
- Alexa Page Rank is a Traffic or Popularity parameter based on the number of unique visitors.
How to Increase Google Page Rank
Nowadays, it is possible to create a website at a relatively small cost, start-up companies and established businesses have an increasing number of competitors in selling products and services online.
With this saturation, market share and Google has pushed for good organic search results for them, and usually seen at the bottom or top of the Google page, this competition is becoming increasingly tight and difficult for a company that does not use special services from Google and of course this is a paid service.
Google's algorithm, which calculates website rankings, can seem like a puzzle, changing more than 500 times a year. However, the biggest factor in determining Google rankings tends to be based on that little blue link you see on almost every website (Google Adwords).
Imagine, as if Google acts as an Internet polling station, tallying votes from all the links found on the web. Unlike in a typical democracy, where one person only has one vote, Google meanwhile gives more weight to votes from authoritative, relevant sites.
Unfortunately, there is no quick and easy way to get your website more links or appear on the first page of Google search. Here are 7 strategies that can help.
1. Poll your voice
Often business owners don't realize that www.yourwebsite.com and http://yourwebsite.com are viewed as separate pages by search engines. This can result in links between the two pages being ignored. This is like a political party that is divided between two parties that are actually still in the same party. The solution to this common problem is to tell Google that you want everyone from www.yourwebsite.com and from http://yourwebsite.com to be counted the same. This can be easily implemented using permanent redirects (known as 301s) from multiple addresses to one address.
Here are the steps:
- Determine your primary Address, www or non-www?
- If you have determined your main address, then set the main address to URL 301 Redirect (permanent).
- In addition, Setting other Addresses to Redirect URL.
Example:
I am a blogger and want to redirect the address http://mydomain.blogspot and http://mydomain.com to my main TLD, which is http://www.mydomain.com , then what I have to do is as follows:
Setting permanent redirect (301)
Then check your Address status, has it been successfully redirected to your main address? The method is to use the following site services:
I will give an example of TOTALTREN, because the main address of TOTALTREN uses www, so if tested with the two sites above it will look like this:
2. Provide Testimonials
Every company or business, sometimes has a dependency on other companies or businesses to use their services, so, usually the basis for them to offer or recommend a product or service is by referring to Testimonials. So it is not surprising, if often a company has a special page for testimonials on its website, as if acting as proof of public or customer satisfaction. This tactic is one of the Win-Win solutions to increase the credibility of both your Business, Company and Site.
3. Attractive offers
Many People, Clubs or Organizations are happy to promote a Benefit for people around them, of course the benefits they have felt themselves, this technique allows us to receive very good links from authoritative sites. The conclusion is to provide the best quality you have, or the best quality you can create, whether it is content, products, or services, so that your site has more character.
4. Donate to Charity
It may still sound strange to the ears of publishers in general, this will have a different meaning if we look at it from another perspective, for example:
- Religious perspective; for this understanding, I have no doubt that you all know what I mean, yes, of course it is related to the Relationship between Man and God, so I don't need to continue, because this is not the context that we will discuss.
- Publisher's point of view, for this understanding I think there are still some who are confused about what is meant in point 4, Ok no problem, I will try to explain, so what we take from point 4 is not absolute as written, but the concept and principle of how it works, where we do not always create articles on our own blog, because not necessarily every quality article on our blog will be read by many people, maybe there are many factors, one of which is because our blog is still new and not well-known, but it is different from us creating quality articles on a site whose credibility is no longer in doubt, then we include our blog as a source, then the results will be different, this is what is meant by Donation in point 4, so we contribute to other sites without forgetting our own site.
5. Offline Promotion
Our target is not only Netizens, but also the public in the real world who have the potential to become loyal Netizens. From this point, what we can do is create a quiz with prizes, where the prize is our label (respective site/brand).
6. Search for references without links
There are times when other sites make reviews that provide references to your site, but without a live link, this is a good opportunity for you to offer partners of the site to put a live link to your site, then how can you know which sites are reviewing your site? the way is to use Google Alerts to create automatic notifications, so that whenever another website mentions your business, you will receive an email, so you can contact them and ask them to put a link that leads to your website.
7. Sponsor Photos
Another promotion is by creating an interesting image or photo that can be used to enrich the content, whether it is your own content or perhaps the content of another site. Well, this is your chance. If other partners are interested in your image, ask them to credit you (your brand or site address).
8. Target the right keywords
One of the biggest mistakes when building a website is targeting the wrong keywords. Take the time to analyze which keywords are converting money. One way to do this is to have analytics software, such as Google Analytics, installed on your website so you can see how visitors interact with and find your site. Keywords with high volume often convert better.
Google Analytics is free and simple. Once you create an account, you will be given a JavaScript code that you place on every page of your site. Once you verify that the code is installed correctly, you will immediately receive new insights into how visitors arrive at your site, including the keywords that engage them.
Reference
Excerpted from a post by David de Souza, contributor at Search Engine Land and partner at Go Fish Digital
How to Increase Alexa Rank
Many people ask us: How do I improve my Alexa Rank? We understand how important this metric is to you and your business. As a public metric, potential advertisers, investors, and partners will review your Alexa Rank to use as a reference to evaluate the value of your business. So this is the reason that is often used as a parameter to increase the economic value of each party.
For those of you who are new to Alexa or are used to Alexa Rank - Let me introduce you, it is a single metric that provides a summary of the performance of a site whether it is yours or your competitors. If you are not focused on it, you probably won't do anything, but if you are focused on it, then I am sure, you will all try to maximize the value and visibility of your business, where all of that authority is translated into Alexa Rank.
But before we dive in, it’s a good idea to take a step back, because it’s important to understand the structure of the Alexa Rank, so you can understand how to make it better.
Let's start!
What is Alexa Rank?
Your Alexa Rank is an estimate of how popular your site is relative to the sites you are comparing it to. It is important to note that the ranking is a relative measure, so your site's ranking depends not only on your site's traffic, but also on changes in traffic on other sites.
How does Alexa get data?
Alexa has a large data traffic panel consisting of millions of people around the world. Based on this sample data, Alexa estimates the number of visitors to all sites on the Internet. This is a complex calculation that involves correcting for bias as well as identifying and removing fake or spam traffic. Our data scientists are the best in the business and they ensure the data we present is free from distortion and non-human data, so you can make the best decisions for your business.
How is Alexa Rank Calculated?
Every day, Alexa estimates the average daily visitors and page views for each site over the past 3 months. The site with the highest combination of visitors and page views over the past 3 months will be ranked #1, while the site with the lowest combination of visitors and page views will be ranked in the 30s or even higher. If no one is detected in our measurement panel or no one has visited your site in the past 3 months, then your site will not rank at all.
Note: the panel referred to in the article above is the <script> code provided by Alexa for your site.
How does the number of visitors to a site affect Alexa Rank?
If you plot the number of visitors to your site, then the data and rankings will look something like this:
Number of Site Visitors vs. Number of Site Visitors Alexa Rank
At the head of the graph is Google.com, which gets a large number of visitors and is ranked #1. Sites at the "head" end of the plot, such as Google.com, get a large amount of traffic, unlike sites in the "long tail" and even at the end. What you need to pay attention to is that no matter how small the distribution or change in the number of visitors to a site is, it can be monitored from the "long tail" results, whereas big changes are always in the rankings.
Long Tail Site: Change in Visitors vs. Change in Rank
However, the closer you get to the top of the chart, the more traffic you will need to move up the rankings. There is a big difference in traffic for a site ranked 10 vs a site ranked 200.
Highly Ranked Site: Change in Visitors vs. Change in Rank
Get a more accurate Alexa ranking
To get more accurate Alexa Rank you need to include the metrics panel on your site in Alexa. Sites with certified metrics have metrics that are directly measured by Alexa, not estimated. Site metrics certification provides more accurate rankings, but not necessarily better rankings! There are several other benefits of certified Site Metrics, of course it requires maintenance costs.
So how do you get a better Alexa ranking?
There are several tactics that will help improve Alexa Rank:
Create something interesting, original and frequently updated content, because this has the potential to provide real value to the audience. Content that deviates from the vision and mission of your site will potentially fail to build a loyal audience. When readers find valuable and informative resources, they will indirectly be interested and expect future content releases to be also valuable and informative, even inadvertently they will also be involved in growing your site by sharing among their networks (link building), introducing new visitors who have the potential to become customers. The quality of content is also appreciated by search engines like Google, so Google displays better and more relevant answers to each of its users.
Get relevant sites to link to your website. Also known as inbound links, this tactic helps search engines define your site’s niche and also increases the trustworthiness and quality of your site. In other words, authoritative inbound links (from well-performing sites) will automatically increase the credibility of your site. This tactic should also be supported by producing interesting and original content, because visitors have a reason to continue following you.
Internal links, are links that lead to other pages on your site, for example; if your new Post is related to an old Post, then this is a good opportunity to create an internal link. This is beneficial because it can guide their navigation in choosing content, keeping them engaged with relevant and related content. They also contribute to site links, which are sub-links that appear in search engines under your main page. But again, keep in mind, not all posts can be used as internal links, so make sure your content is relevant and valuable to your visitors.
Both inbound and internal links will help search engines understand the content of your site and will show visitors how valuable your site is. But an important part of your online strategy is to always connect visitors to the right content. Over-linking can reduce the credibility and readability of your site, not to mention being penalized by search engines.
Find keywords that drive traffic to your competitors and optimize them for your site, or buy a PPC campaign for those keywords. By doing keyword research you can understand what your audience is searching for. In a way, keyword research is about learning to speak your customers’ language in the context of their needs and wants. Inbound Marketing Agency shares a great infographic of 5 keyword placement strategies that will help you choose the right areas on your site to place your target keywords.
Understand your competitors’ marketing strategies and learn what makes them successful. There are several reasons why you should analyze your competitors’ problems. Competitive analysis can help put your site in context. Thus, giving you a clearer understanding of what metrics are important. All of these perspectives help inform your overall strategy and allow you to make more positive decisions.
Follow best SEO practices on your website. SEO is a very important strategy and deserves to be given special space and time. But SEO is not just about increasing the promotion and visibility of your site. It is also about making your site better for the customers who use it to interact with your Brand. Without a good user experience you have little hope of retaining or growing your customers.
There are countless resources for learning about SEO, but Alexa offers a Complete SEO and Site Audit. You’ll get specific advice on how to improve your search engine rankings, usability, page performance, backlinking, and more.
Source
by Jennifer Johnson, Alexa, Analytics, Digital Marketing, Site Owners
Netizens
Q: Now pagerabk 5idon can't be fooled by robots.
A: If Alexa rank is still possible, my friend's experience, and I also know this myself... but only the root domain is indexed, understandably using robots.
Q: In essence, all strategies implemented require extra patience to be realized. ^_^
A: That's right, Mr. Jefry Dewangga, for anything, patience, perseverance and hard work are the keys.
Q: Looking for ways to increase Google page rank... and it turns out that it's different from the others. Although confused about how to apply it because it's still new... but I understand a little. Thank you, the article is very helpful.
A: Okay, you're welcome, bro, and good luck!
Q: I'm still confused, bro, but I'll try it first, okay?
A: Just try it step by step, bro.. you'll understand it later.. good luck! Okay, bro, don't give up, it does take a good process and analysis to get a ranking,,, it's not much different from us wanting to get a ranking in class... it's just that, the students in our class this time are "in the world"
Q: I'm struggling to improve my Alexa rank, bro. Right now my blog is around 6 million+ :p
A: Good, bro.. keep improving.. good luck!
Q: Still don't understand about Alexa rank?
A: Mmm, the principle is not much different from Google Page Rank, etc., bro!
Q: Do you mean the complete site audit is Alexa Pro? Because the free one is now a bit difficult to slim down the rank, unlike in previous years...
A: That's right bro, even PRO services are not only in Alexa rank bro, but Google rank (Adword) and Moz rank also offer the same thing (PRO), of course with their own services and algorithms, which have become their characteristics, but until now ... my main mecca is still on Google rank (but it is impossible for Google rank to be slim without fees) because without PRO services we cannot catch all the keywords we are targeting, while free services are limited to just playing Backlinks.
Q: Great discussion, bro. Many people use Alexa as a factor in determining whether a website is good or not. And in my opinion, all brands ultimately trade, including Alexa which trades its brand so that many users use it. Selling tools, and so on. I also just got information from a friend who has been involved in the online world for a long time, Alexa can now buy rankings, is that true?
A: That's right, it's not even certain that a site with good Alexa has a lot of visitors, I have a friend with an Alexa rank that can be said to be very slim and that is the result of backlink no follow (robot), but what happened, only the root domain was indexed on Google, while the post link was not indexed and there were not 100 visitors, this proves that not all Alexa ranks are directly proportional to their visitors, unlike Google rank... that's why Google rank is very difficult to achieve... even with 1000 visitors/day, it is not certain that you can get a Google rank value. This is one proof that Google rank is more competitive.
Q: It's a shame, when Alexa first started, its features were quite good, but now most of its features are paid.
A: That's right, Mr. Jefry Dewangga, maybe at the beginning it was still in the promotion phase, now gradually there are many requests so to improve services in a short time requires operational costs.
Q: This is a very important tutorial... Alexa rank is very important for SERP. This is the correct information I'm looking for, complete and clear. Thanks for the guide to increasing Alexa rank. 