You can use the following parameters to evaluate your business, and whether it has been met or not. Only you know whether you have the capability to do it or not, please it all depends on you.
Increase Cost Per Click (CPC)
- Use high performance ad size units such as 728x90, 336x280, 160x600, 320x100
- Text and image ad modes
- Review your ad bids by blocking low-paying ads and letting high-paying ads pass.
- Make sure your site has high-quality content.
- Make sure your site has a targeted audience (usually a unique niche site)
- Make sure your site is free from crawler robot error issues, which will technically interfere with the indexing process in search engines.
- Make sure you don't modify the adsense code.
- Your income will increase much more if you are able to go global.
- Focus on small goals every week or every month with vertical metric indicators.
Increase Click-Through Rate
- Use ad size units 728x90, 336x280, 160x600, 320x100
- Place ad units in strategic locations (prime spots)
- Make sure average viewability > 40%
- Improve your site's page speed, if you don't have that capability, please use AMP
Enhance Impressions
- Increase your visitor reach by utilizing smart scripts, matched content, native link units.
- Use auto ad
- Focus on increasing your site's page views.
How to Dominate Google Page One
After in the previous section you have learned and learned a way to research keywords, then I assume you have found the keyword that you will use for your blog or website (Site Default Keyword).
“I have determined the right keywords for my blog, so what should I do now?”
Next, after you get a keyword (can be in the form of a long tail keyword), then the next thing you have to do is buy a domain with TLD .com, .org or .net but I recommend using .com because our focus is not only building a blog but we will make our blog an "Authority Site" for the niche we are targeting, so that our blog will dominate any keywords related to our niche.
You can buy a domain at godaddy or namecheap. What needs to be considered in determining a domain name is that your keyword must be in your domain. For example, in the previous chapter I chose the niche "guide to creating a blog" then the domain must contain the keyword "guide to creating a blog". If the domain is not available, you can add "-" or other words in the domain, the most important thing is that the words "guide to creating a blog" must be in it, why? Because when we build a blog/website it can be likened to building a shop, and the domain is the name of our shop, if the name of our shop is "Alvin digital Camera" logically, what we sell must be digital cameras or other items related to digital cameras, and it is impossible to sell material tools, that's why Google gives more value to domains, because domains reflect who we are and what we discuss.
“Okay, I have purchased a domain that contains my keyword, what next?”
For those of you who can use free hosting from blogger or wordpress, then this time I also suggest you have your own hosting (Self Host) either Shared Web Hosting or VPS or Dedicated Server. Because here we will install the Wordpress engine for our blog. Why did I choose wordpress. The first thing is that there are so many Wordpress CMS users, so there will be many developers who will develop the supporting system for the wordpress CMS, in this case the plug-in that will continue to develop so that our optimization work will be very easy.
5 Factors of Viewability
Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable—on screen. And as advertisers shift to paying for viewability instead of served impressions, it's important to understand what factors affect viewability. We explored this by conducting a study of our display advertising platforms, including Google and DoubleClick. Here we size up five factors of viewability—from page position to ad dimensions and more.
SEO Basics
This document was originally started as an effort to help the team within Google, but we thought it would be just as useful for webmasters who are new to search engine optimization and want to improve how users and search engines interact with their sites. While this guide won’t tell you any secrets that will automatically improve your site’s ranking for queries in Google (sorry!), following the practices outlined below will make it easier for search engines to crawl, index, and understand your content.
Search engine optimization is often about small modifications to parts of your website. When viewed in isolation, these changes may seem like incremental improvements, but when combined with other optimizations, they can have a real impact on user experience and performance in your site’s organic search results. You’re likely already familiar with most of the topics in this guide, as they’re essential to any web page, but you may not be using them to their full potential.
While the title of this guide includes the word “search engines,” we want to convey that you should make optimization decisions with your site visitors in mind. They are the primary consumers of your content and are using search engines to find your work. Focusing too much on specific changes to rank in organic search engine results may not produce the results you want. Search engine optimization is all about making a great first impression in search engine visibility, but the primary consumers are your users, not search engines.
Your site may be smaller or larger than our example site and offer completely different content, but the optimization topics we discuss below should apply to websites of all sizes and types. We hope our guide provides some fresh ideas for improving your website, and we’d love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.
SEO Quality Guidelines
- Results annotated by “Dupe of...” may be given different ratings/flags/comments.
- Results annotated by “Same as…” may not be given different ratings/flags/comments. Their Needs Met and EAT ratings, flags, and comments will be automatically transferred to each other.
- You cannot un-check dupes that have been automatically detected and pre-identified.
Rater Identified Duplicates
We would like your help identifying duplicate results that have not been automatically detected. Please mark two results as dupes if they have essentially the same content on the main landing page AND you would not want a search engine to return both results for the query.
Please note that in this project dupe identification is query-dependent.
- Specific queries: For queries where the user is looking for a specific piece of content (such as queries looking for song lyrics, queries looking for a specific article, etc.), obtaining that piece of content from different sites could be helpful for users to verify the information, so they should not be rated as dupes.
- Broad queries: If the query is broad, then returning the same piece of content is not what the user is looking for, and therefore those results should be flagged as dupes. Results may be considered dupes even if they have minor different content on the page (such as different ads, images, or related links).
- Please identify dupes both within the same side and across sides. Even for cross-side results, you should still ask yourself the question, “Would you want to see both results if they were returned by the same search engine?”
SEO Workflow
SEO PowerSuite is a comprehensive pack of 4 SEO tools, each dealing with a particular aspect of SEO. The package has everything you need to get top search engine rankings and see your traffic and sales boost. Check out the step-by-step guide below to create an SEO campaign that's a smashing success — and a snap.
Topics
- Create a winning SEO campaign (your SEO PowerSuite workflow explained)
- Find the most profitable keywords (with the help of Rank Tracker)
- Monitor search engine rankings (with the help of Rank Tracker)
- Fix all technical issues on your site (with the help of WebSite Auditor)
- Optimize your landing pages (with the help of WebSite Auditor)
- Run an in-depth backlink audit (with the help of SEO SpyGlass)
- Build quality links (with the help of LinkAssistant)
Infographic Blackhat vs Whitehat SEO
SEO techniques are classified by some people, into two broad categories:
- techniques that search engines recommend as part of good design
- those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing.
Some industry commentators classify these methods, and the practitioners who employ them, as either white hat, back hat or gray hat SEO. White has tended to produce results that last a long time, where as black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.
Native Ads Optimization
This is a solution for publishers who want to implement native ads quickly & efficiently across all site platforms: mobile, tablet & desktop.
Topics
- Introduction to Native Ads
- How to Implement
- Policy Guide
- Optimization Tips > in-feed style
- Optimization Tips > Performance
- Q&A
White Hat SEO Techniques Are Not About Playing Google
This review is simple, it's about creating content that people are excited to read, focusing on the value they are looking for.
SEO is not a search engine game, more than that SEO is a technique for creating formulas or methods so that the content created is readable, especially if the nice content is widely searched by people.
Crafting SEO from this perspective will be easier to understand and execute, leaving behind the spammy techniques of yesteryear, so we can focus on creating user-oriented value.
Now start thinking about how to create content on topics that people want or need the most.
1. Keyword Research To Find Ideas That The Market Needs
A little keyword research can go a long way in helping you understand what people want.
Not only that, but you can also get caught up in fresh ideas that may not go viral but are very much needed by people, not for the current period but for the coming period, and certainly every quarter people will need these ideas. This type of content is often referred to by SEO experts as:
Long Tail Niche
Start creating content in your own language or your visitors’ language or your region’s language, or a combination of all three. Forget about stuffing keywords into your content, write as if you were speaking naturally to them.
What White Hats Do
Choose to target keywords that are fairly popular. The ease of ranking for those
keywords will depend on the competitive strength of your site. Be realistic about how high
a level of competition you can compete with and still get results.
Include target keywords in all the right places — URL, title tag, image alt, content body, etc.
Use other keywords related to your target keyword in the body of your content.
Use target keywords in the anchor text of internal links to new content.
Think of your content as a Q&A, the keyword query is the question. Your content is the answer.
Be a useful resource by giving searchers what they want.
Make it clear in your title tag and meta description what the content promises.
What Black Hats Do
Aim for quantity over quality. With all the searches Google receives every day,
you can be sure that its algorithm understands the same phrases. Instead of repeating
the same keyword phrase over and over again, use the same keyword to reinforce what
the content is discussing.
Misleading clickbait titles. Your title should always be directly related to your content. Otherwise
, visitors are more likely to bounce, sending Google signals that your content doesn’t meet their search interest. As a result, Google will drop your position in the SERPs like a hot potato.
Create Content to Answer the Keyword How To
You don’t have to be a technical genius to do White Hat SEO (Playing Clean). As with most marketing disciplines, a little empathy for the user searching can go a long way to getting results in SEO.
Thinking from the seeker's perspective
- What are they looking for?
- Are they looking for advice or solutions for?
- Do they want to buy something?
Create solutions or polls from trending keywords
- Learn something
- Find a solution to a problem
- Buy something
The phrases they enter reveal a lot about their intent. Make sure to create content that is relevant to what they are searching for. If they are looking for a “how to” (educational) article, then don’t create content that is pushing sales.
Give Instructions to the Crawling Robot
Google needs to know what your content is about, this relates to the correct SERP for the right search terms.
One way is through the elements of each page such as the inclusion of keywords in the URL, title, body content, etc.